A business plan is a document containing schedules established for a specified period. Business plan should be specific, well-thought, reflect the current situation and future prospects, as well as the stress of business strengths and weaknesses.
A business plan gives you an opportunity to reflect on the things that will be needed when you start your own business or work in their favor. You will be able to make sure their ideas and strengths to make the calculations required for the viability of ideas. What you will learn in drawing up a business plan after you turn into a stop-points and the closest indication of how you make your way closer to our goal.
In addition, the business plan will allow you to make sure that the real has been your ambitions for your idea. A business plan may differ in content (the same can be invented, and the bank or partner required), the business plans are different – depending on the application form, but you can use the original business plan described herein for the construction of the model, which consists of the following major sections :
Company name, address, phone, fax, e-mail, year of establishment, registration number, bank details, the proposed place of business;
Company members, personal identity numbers and home addresses, and organizational chart;
Share capital and its allocation among the founders;
Description of industry;
Product / service description;
Owned real estate, equipment or machinery;
Company description. How did the idea for the company’s foundation, what is the project’s existing job or business experience, or a selected area of activity is an appropriate education, experience.
Product / service and marketing plan
Any business activity is based on the product or service. The product / service is created and driven the market to satisfy the needs of a consumer group. Careful design of the product and finding out the needs of consumers will be able to ensure a successful project implementation.
In this section, it is desirable to describe what technology will be used in the production or service provision, the raw material (the quantity, price) will be needed, where they will be produced (process description), the suppliers will be and how often will the supply. In addition, try to determine the potential value and its influencing factors, make some comparisons with competitors and calculations.
Must also be an assortment of opportunities for diversification, describing the extra services that you offer you our clients.
The market situation and competitors
The market situation analysis includes scope / industry research, characteristics of the joint development of the industry position and its forecast of the development of the sector trends, specific requirements, export and import relations in the sector. There may also be described as a sector affected by the economic situation in the country, as it is influenced by technological developments, what are the regional differences in the industry and how it can affect the operation of multinational companies. It is particularly important to establish the level of market saturation with the same products and substitute products.
Competitor analysis necessary to characterize major competitors and their products / services. What will be the most important differences in the operation and its product / service from competitors. The company’s potential market share.
Especially important to study and describe which of the competitors showed very fast growth rates, which of the competitors could directly threaten your company’s market position. It is important to understand how they are to be met. Also, your company will have to fight for position in the market, so in a timely manner to be decided by the competitors of the company is planning ahead, and how this will be achieved.
Overall, the information being described would be as follows:
Level of competition;
Major competitors in their product / service prices and methods of operation;
Product / service distinction from competitors;
Competitors, trends, potential future changes in the competition.
Marketing Plan
When you create a marketing plan, take into account that it is a concrete action plan to achieve the most effective product in the market, so be certain activities, which provide complete solution for this objective – price, place of business, advertising, sales representatives, participation in exhibitions, trade promotions, discount policy, etc. marketing activities.
Think about the company and product / service image of (an image you want to create, for example, cheap but good product / service, exclusivity, focus on customers, the highest quality, speed, ease of use, etc..).
This section further areas to be covered:
Product and / or service, what its characteristics will be particularly highlighted;
The pricing policy / strategy (including the discount policy);
Product / service space, the interior;
Advertising;
Public Relations;
Direct sales;
Product / service development and improvement.
Implementation of the project
In describing the project implementation is essential to account for and justify the necessary resources – space, land, machinery and equipment (specify the technical characteristics and prices), labor, supplies, materials, licenses and permits (technical design).
Precisely defining the expected results, resources needed in the planning of expenditure and income, will be established for the project required the loan amount.
Overall, the need to describe:
Resources needed for the project;
Turnover in nature (such as seasonal items);
Payments to suppliers (advance, advance, trade credit, etc..)
Dealings with customers (prepay, advance trade credit, etc..)
The project implementation schedule (3 – 5 years, but not less than loan life);
Purpose of the loan;
The total project amount;
Loan amounts and justification own contribution.
The management and staff
Each company’s successful development is human resources – employees who develop a product / service contributes to the promotion of the market, working with clients, controlled by the company’s economic situation. The company is based on a stable framework within which the distribution of responsibilities and obligations given terms of reference and defined objectives to be achieved. Business plan to show what the company’s organization chart of how the division of responsibilities, and is controlled tasks. Given the company’s prospects, made the necessary changes in the composition (creating new jobs, additional qualification, professional skills, adding, etc.) should be noted that the workload and responsibility, must rise to the payment.
Salaries may be defined in different ways: hourly, piecework payments, a percentage of sales. In addition, describe the organizational structure and personnel and how the salary will be determined.
Tips for writing a business plan
Latvian banks and other investors in the business plan for the proposed business idea, they set out the logic and clarity, as well as the ability to make and hence the possibility of financial return. It is also estimated in the same prospective entrepreneur, his qualifications and previous experience of credit. To get acquainted with each Latvian bank specific requirements of business plans, it is worthwhile to visit the Association of Latvian Commercial web site, containing links to all Latvian commercial banks.